Selnaura is formed where the sky touches the sand.
We wanted to create a brand that evokes a feeling of happiness, like the feeling you get when lying on a beautiful beach by the sea. We wanted to capture that feeling in our jewelry.
Where baby blue sky and beige sand merge together.
Shining with Aura
The name Selnaura stands for Aura – a powerful symbol for what surrounds us and defines us. The name is also derived from Aurum, the Latin word for gold, and combines with the names of the founders Selda and Sinan.
Each piece of jewelry tells its own story.
Jewelry is a daily companion in our lives and should therefore be more than just adornment. Each piece has its own meaning and should become part of your story over time. It reminds us of moments, of people, and of feelings – of what endures.
Every piece of jewelry has a meaning for us.
This makes it the perfect gift, for yourself or for other people we love.
Quality
We take great care to offer you beautiful jewelry that also impresses with its quality. Our jewelry is waterproof, tarnish-resistant, and made to bring you joy for a long time.